Get Up to $10,000 a Month in Free Google Ads

What the Google Ad Grant Is

• Up to $10,000 per month ($120,000 per year) in Google Ads credit

• Available through Google for Nonprofits

• Designed to help people discover your programs, services, and stories online

On average, nonprofits see 1,000–5,000 new website visitors each month through the program.

Used well, it’s one of the best outreach tools available to community organizations.

Why You Might Need Help

To keep your Ad Grant active and performing, Google requires steady management and measurable results.

Accounts must:

• Maintain at least a 5% click-through rate (CTR)

• Track conversions (such as donations, signups, or volunteer forms)

• Use relevant keywords and quality landing pages

• Log in and make meaningful updates every 30 days

Without consistent attention, even great nonprofits can lose their grant or leave most of their ad budget unused.

Our role is to bridge that gap: we handle the technical side so you can stay focused on your mission.

How We Help

Step 1: Get You Approved

We guide you through eligibility and the application process — no confusing forms or wasted effort.

Step 2: Build a Smart Foundation

We create campaigns that connect your mission to what people are searching for, with clear, relevant ad copy and goal-driven landing pages.

Step 3: Launch + Learn

Once your ads go live, we monitor performance and refine targeting, keywords, and copy to make every dollar of ad credit count.

Step 4: Maintain & Report

We keep your account compliant and improving — with plain-language reports that show what’s working and what’s next.

Our management ensures your account stays eligible by maintaining performance metrics, conversion tracking, and ongoing optimization.

Why Work with East Falls Media

We come from community media, not ad tech — and that makes a difference.
Our work starts with storytelling, empathy, and accessibility. We don’t just run ads; we make sure your message lands with the people who care.

• No jargon or upselling — just clear guidance built on community experience

• Real-world insights from years of nonprofit communications and outreach

• Transparent reporting with actionable recommendations

• Affordable, mission-driven support designed for small and midsize nonprofits

We’re proud to help local organizations use big-tech tools without losing their authentic voice.

What Success Looks Like

A well-run Ad Grant can help you:

• Grow your donor and volunteer base

• Boost attendance for programs and events

• Increase website traffic and engagement

• Build consistent visibility for your cause

You don’t need to be a digital-marketing expert — just committed to your mission. We’ll handle the rest.

Let’s Get Started

A short conversation is all it takes to see what’s possible. We’ll review your website, confirm eligibility, and outline a plan that fits your goals and resources.

FAQ

Is the $10,000/month really free?
Yes — the ad credit itself is completely free. You just need to manage it strategically to stay compliant.

What kinds of organizations qualify?
Registered 501(c)(3) nonprofits with an active website and a clear mission. We can help confirm your eligibility and assist you with the application.

Can we advertise fundraising or products?
You can promote awareness, education, events, and calls to action that align with your mission. Google limits purely commercial ads.

Can you fix an old or suspended account?
Yes — we’ve helped organizations rebuild from the ground up and regain compliance.